BOND Mobility, a Swiss company from Zurich provides the world’s fastest and funniest micromobility, eBike on-demand, service. It is the only provider of high performance, wide-range speed eBikes. A university study shows that BOND Mobility has the highest potential of replacing cars in urban and suburban zones – the highest NPS score (63) in the transportation services category, even greater than Amazon.
The design and user experience with the apps and web were outdated and inconsistent. Complicated sign-up process and app handling reduced the conversion rates and kept prospects away. The core system was built in a rigid way, not allowing fast changes and making new offers and products hard to implement.
After the first workshops, it became clear that BOND actually needed a full digital transformation. This included new UX over all channels, an e-commerce webshop for used bikes, and a new backend based on a different architecture and modern technologies.
Using modern design principles, A/B testing and multiple optimizations of user interaction paths, we made a new brand identity, and UX design to represent BOND’s fresh and bold position on the market. Along with this, Orange Bird designed a new core system using modern technologies. This allowed flexible scalability, good performance, a possibility to sustain fast growth, and most importantly one-click-design of new products.
BOND’s digital transformation showed immediate benefits:
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